One way to get a unique lookbook in the saturated lingerie market is to essentially get your friends and acquaintences to do the work for you! That was the clever idea of designer Araks Yeramyan for her Autumn/Winter 2012 lingerie range. To showcase her upcoming collection, she sent disposable cameras to a selection of her friends and collaborators, and gave them free reign to interpret the lingerie and loungewear pieces in their own ways.
It shouldn't be all that surprising that Araks would come up with such a quirky and interesting approach to presenting a collection, given that she comes from such a strong design pedigree. She studied at Parson's and then at Central St. Martin's before working at Marc Jacobs and J. Crew, and eventually starting her eponymous lingerie collection. In 2006, Araks grew to include a ready to wear line, which was based along the same principles of effortless, elegant beauty as the lingerie collection. As part of her commitment to sustainability, Araks has recently gone on to include organic capsule collections in both her lingerie and the ready to wear ranges.
The Araks blog is a great place to discover some of the influences and inspirations that feed into the both collections. With an interesting cerebral approach to designing, you'll find references to inspirations as diverse as architecture, art, interior design and vintage photo shoots.
Click here to visit the website.
0 comments:
Post a Comment